Fetching designer dog tags for registered pups

Brisbane City Council is rolling out a range of fetching designer dog tags following a spike in dog ownership, to ensure pups can look fetching while owners keep them safe.

City Standards, Community Health and Safety Chair Kim Marx Brisbane said nearly 40 per cent of Brisbane households now owned a four-legged family member, jumping 10.6 per cent in 2020.

“We know more and more residents sought creature comfort during the pandemic and we’re encouraging responsible pet ownership with our new, stylish dog registration tags,” Cr Marx said.

“Featuring a range of colours and sizes, the aluminium dog tags are as unique as our pets themselves – colourful and with personality – and durable enough to withstand ‘ruff’ play.

“From crystal bling to pink and blue, the tags are a great incentive to get Brisbane residents to register their dogs as only around 50% of dogs are registered with Council.

“We want to ensure all dogs in Brisbane are registered because it really is the most reliable and effective way to confirm a lost pet’s ownership and identification so we can quickly reunite them with their owner.”

More information at this link – https://www.brisbane.qld.gov.au/laws-and-permits/laws-and-permits-for-residents/animals-and-pets/cats-and-dogs/dog-registration/dog-registration


Cr Marx said while ownership was on the rise, some things were still the same for dog lovers.

“It seems we’re all drawn to the same names and breeds in Brisbane, with Bella and Charlie our favourite dogs’ names in 2020 – a consistent theme for the past 10 years,” she said.

“Labradors, Maltese and Border Collie’s are consistently our most popular breeds, but there’s certainly rising popularity of breeds with poodles and the floppy-eared Cavaliers.

“Whatever your choice of breed or name, we want to encourage all owners to register their dog with Council, so we can continue offering new initiatives to help everyone be a responsible pet owner.”

Depending on the level of bling residents choose, the new tags will cost between $20 and $30 in addition to registration fees.

Discounted registration for desexed dogs was introduced last year, with these fees, as well as the cost of dog tags, invested into Council’s 24/7 Lost and Found service, upgrading and enhancing more than 150 dog parks and maintaining two animal rehoming centres.

Council invests $6.9 million annually into managing domestic animals and pets in Brisbane, including the funding of two Animal Rehoming Centres at Bracken Ridge and Willawong, which have both recently received upgrades.



  1. Labrador Retriever
  2. Maltese
  3. Border Collie
  4. Staffordshire Bull Terrier
  5. Cavalier King Charles Spaniel
  6. Poodle
  7. Australian Kelpie
  8. Jack Russell Terrier
  9. Australian Cattle Dog
  10. Golden Retriever


  1. Bella
  2. Charlie
  3. Molly
  4. Max
  5. Ruby
  6. Buddy
  7. Coco
  8. Rosie
  9. Daisy
  10. Archie